2011 Fiat 500 1.2 (European-Spec)
2011 Fiat 500 1.2 side
Newest retro cars sell on looks. Purchase the Chrysler PT Cruiser as an example – automotive perfection it wasn’t, and yet it sold like iPods on a shadowy Friday. Others, like the Mini Cooper, proved that retro cars can peep like the past and drive like the exhibit. But worth driving or not, almost every retro car introduced over the last few years has been a marketing sensation, bringing easy revenue and much-needed customers into an otherwise monotonous product line, and reviving deserted showrooms. No surprise, then, that upon reviewing the stellar sales of the Ford Mustang, Mini Cooper and the Volkswagen fresh Beetle, Fiat’s chiefs in Torino decided that it was time to start a accurate Italian vendetta. It didn’t win long to score inspiration: the instant choice was the Fiat 500.
